Food copywriting style varies immensely from brand to brand. The Tov needs to match the USP - the Tone of Voice should mirror the Unique Selling Point. Simple and nutritious? The phrasing should be concise and feel honest. Sweet and decadent? The notes can be a little more fanciful.

Guided by our thorough brand Discovery process, our food work is fresh and flavourful, with a pinch of imagination.

Clients of note include Seedlip Drinks and disruptive mushroom chocolate brand SPELLBOUND.

Our services include ~

In-depth Tone of Voice & Persona Development

Brand & Content Copywriting ~ Tagline Development, Founder Profiles, Newsletters, Packaging & Editorial

Website Strategy & Copywriting

Instagram Consultation ~ Strategy, Look & Feel Development, Copywriting & Content Creation.